Foundation

Do you know your undertone?

Pink, yellow, or neutral, it makes a difference. Finding the shade that matches invisibly can be challenging.

Is your skin dry, oily, or maybe a combination?

You want your foundation to look like natural skin, not cakey, greasy, or accentuate all your fine lines and wrinkles.

Full Coverage - Offers a heavier finish and is often used to conceal blemishes or discoloration in the skin - *Misha Shahzada, celebrity makeup artist

BB Creams - Blemish Balm/Beauty Balm - Generally designed to serve as a foundation, moisturizer, and sunscreen all at once - *Wikipedia

CC Creams - Color Control/ Color Correcting - Like BB Creams but reduces the appearance of skin redness or sallowness or improves uneven skin tone. - *Wikipedia

Tinted Moisturizers - Simulates the coverage of a natural foundation, while also allowing your natural glow to peek through. Like a gauzy silk veil, hiding what you don’t want to see, while still revealing your best features. - *100% Pure

Powder - A finely milled pigmented powder that adds coverage to your skin with a lightweight finish. - *L’Oreal Paris